Now that you've
published your book, you need to find ways to reach the people who want to read
it. Try these marketing ideas:
- Let your relatives know about your book or article and
where they can get a copy. Mention it in your letters, holiday cards, and
family newsletter.
- Include book details in your email signature line.
- Send review copies to genealogical magazines and
journals; local and state genealogical and historical societies (in areas
where your subjects lived); and other societies where you are a member.
You may get free publicity, plus a critique that will improve your second
edition.
- Send your book to local libraries and societies; the
National Genealogical Society, the Family History Library in Salt Lake
City, the Library of Congress; and membership societies. Researchers may
find your book on the shelf and want to order their own copies.
- If you have a personal or genealogy-based web site,
announce your achievement and tell people how they can order copies.
- If you belong to appropriate surname and location email
list groups, check with the list owner about mentioning your publication to
the group. Or, you could post a general note asking members if they're
interested in your line to contact you.
- Post your book title and ordering information on
surname and location genealogy boards.
- If you've written a how-to-research, a local history, or
a record transcriptions book, see if bookstores would be interested in
holding a book signing event.
- Advertise your book for sale in appropriate
genealogical and historical magazines and journals.
- Rent booth space at local, regional, and/or national
genealogy conferences and sell your books there.
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